Our Portfolio
Crafting Digital Experiences That Deliver Results
Explore our portfolio of successful projects designed to help businesses strengthen their online presence, generate quality leads, and achieve measurable growth. From SEO campaigns and Google Ads management to website design and Local SEO optimization, we deliver customized solutions tailored to business goals.
What We Have Delivered
Website Design & Development
Modern, responsive, and conversion-focused websites built for businesses, startups, and professionals.
SEO Services
Improving search rankings, increasing organic traffic, and driving long-term growth through strategic SEO campaigns.
Local SEO Solutions
Helping businesses rank higher on Google Maps, optimize their Google Business Profile, and attract local customers.
Google Ads Campaigns
Data-driven PPC campaigns designed to generate qualified leads, improve ROI, and maximize advertising performance.
Meta Ads Management
High-performing Facebook and Instagram advertising campaigns that increase engagement, sales, and brand awareness.
Lead Generation Projects
Performance marketing strategies focused on generating high-quality leads and sustainable business growth.
Ashwani Tomar
With 10+ years of experience, I specialize in SEO, SMO, PPC, content marketing, and website design & development. I’ve successfully managed campaigns that boosted client engagement, search rankings, and ROI. Skilled in React JS, HTML, CSS, and DevOps, I offer consulting and freelance services to help businesses enhance their digital presence.
Key Achievements
- 🏆 Led 30+ websites to 1st page & 1st position search rankings.
- 📈 Increased website traffic by 30% to 50% month-on-month.
- 💰 Managed Google Ads budgets of ₹18 Lakhs to ₹20 Lakhs/month.
- 📊 Delivered 20%–40% ROAS & 15%–30% ROI on Google Ads.
- 🎯 Achieved a 70% increase in campaign conversion rates.
- ⚡ Optimized campaigns for the lowest cost-per-conversion.
1. SEO – Case Studies
Amity University
Organic Traffic Analysis
Bounce Rate: 45.34% | Pages/Visit: 4.16
SelfStudys
Organic Growth Strategy
Bounce Rate: 47.91% | Pages/Visit: 3.51
CARE International
Search & Direct Organic Mix
Organic Search Share: 53.64%
Canada Immigration
Traffic Expansion Campaign
Organic Search Share: 51.8%
2. Paid Marketing Case Studies
Performance overview across Google Ads & Facebook Ads campaigns:
| Project Name | Ad Platform | Monthly Budget | Inquiries / Conversions | Target Audience |
|---|---|---|---|---|
| Goela School of Finance | Google Ads (India) | ₹8,00,000 | 24,000 Inquiries/mo | B2C |
| Chef Pin | Google Ads (App Downloads) | ₹60,000 | 2,000+ Downloads/mo | B2B & B2C |
| Marquee Assets (The Camellias) | Facebook Ads (India) | ₹50,000 | 120+ Inquiries/mo | B2C |
| Celeb Hair Extensions | Google Ads (UK Target) | ₹20,000 | 70+ High Intent Leads | B2C |
| Euro Industriel | Google Ads (Global) | ₹80,000 | 40 High Value B2B Leads | B2B |
3. Social Media Organic Growth
Chef Pin
Facebook & Instagram Strategy
3.5K Facebook Followers
Parfait Street
Organic Social Engagement
9.1K+ IG Followers
Dil-e-Mughlai
Local Brand Awareness
1.4K+ FB Community
4. Creative Work & Design Solutions
High-converting banners, ad creatives, and promotional designs produced for:
- Parfait Street: Brand campaigns and promotional banners.
- Chef Pin: Special offer designs and App installation campaign graphics.
- Dil-e-Mughlai: Festival creative posts, Rath Yatra specials, and menu branding.
5. Client Testimonials
“Ashwani transformed our organic search presence within 6 months. His strategic approach to SEO and continuous optimization brought us top-tier rankings and consistent lead volume.”
Marketing Director
EdTech Sector
“Managing large Google Ads budgets requires precision and deep industry knowledge. Ashwani delivered exceptional ROAS while lowering our cost-per-conversion significantly.”
Growth Manager
E-Commerce & Hospitality
6. Core Competencies & Tech Stack
Digital Marketing
SEO / SEM Optimization, Google Ads (PPC), Meta Ads, Conversion Rate Optimization (CRO), Local SEO.
Analytics & Tools
Google Analytics 4 (GA4), Search Console, Semrush, Ahrefs, Google Tag Manager (GTM).
Web Tech & DevOps
HTML5, CSS3, JavaScript, React JS, WordPress / Elementor, CPanel & Hosting Management.
7. Campaign Execution & Strategy Deep Dive
High-Volume Organic Traffic Scaling (EdTech & Learning Platforms)
Scaling organic search traffic for high-traffic educational portals requires a hyper-structured technical framework coupled with programmatic content planning. In managing campaigns for platforms generating over 4M+ monthly visits, the focus centered on resolving crawl budget inefficiencies, optimizing internal link equity, and structuring schema markup for instant rich results in Google SERPs.
- Technical Architecture: Re-architected site taxonomies to ensure search engine bots indexed critical landing pages within 2 clicks from the homepage.
- Content Optimization: Implemented comprehensive topic-clustering frameworks to capture long-tail, high-intent search queries across competitive niches.
- Performance Metrics: Sustained an average 40%+ month-over-month growth rate while maintaining bounce rates below 48%.
High-ROAS Performance Marketing (PPC & Lead Generation)
Managing performance marketing budgets ranging from ₹8 Lakhs to ₹20 Lakhs per month demands rigorous negative keyword filtering, real-time bid adjustments, and conversion rate optimization (CRO) on dedicated landing pages. By segmenting campaigns into granular search intent buckets, ad spend efficiency increased dramatically.
- Smart Bidding Strategies: Deployed customized Target CPA and Target ROAS automated bidding frameworks tailored to buyer funnel stages.
- Ad Copy Testing: Continuous A/B testing of responsive search ads (RSAs) and sitelink extensions improved click-through rates (CTR) by over 35%.
- Cost Reduction: Decreased average Cost-Per-Acquisition (CPA) by up to 28% across high-competition finance and luxury real estate sectors.
8. Strategic Digital Growth Methodology
1. Audit & Market Research
Every campaign begins with an exhaustive audit of site health, technical debt, keyword visibility, backlink profiles, and direct competitor strategies to map out high-leverage growth opportunities.
2. Funnel Optimization & UX
Traffic is only valuable if it converts. We build and refine high-converting landing pages, streamline navigation pathways, and optimize call-to-actions to maximize visitor conversion rates.
3. Multi-Channel Execution
Combining organic search strategies (SEO) with paid acquisition (Google Ads & Meta Ads) creates a self-reinforcing acquisition loop that ensures both immediate leads and sustained long-term visibility.
4. Advanced Analytics & Scale
Leveraging GA4, Google Tag Manager, and custom reporting dashboards to track full-funnel customer journeys, enabling data-driven budget reallocations and predictable scaling.